Innovation Starts with Culture

BY APRIL WILLERS

Leading Forward: A monthly perspective on leadership, innovation, and the evolving intersection of insurance, law, technology, and data.


We spend a lot of time in our industry talking about innovation. 

New technology. 

New platforms. 

New data tools. 

But one thing I’ve learned over the years is this: 

Innovation rarely starts with technology. 

It starts with culture. 

The organizations that successfully evolve are usually the ones that create environments where people feel empowered to ask questions, challenge assumptions, and explore new ideas. 

That doesn’t happen by accident. 

 

It happens when leaders intentionally build teams that value curiosity, collaboration, and diverse perspectives. 

 

Because real progress rarely comes from one person or one idea. 

It comes from groups of people willing to think differently together. 

In industries like insurance and legal, where expertise runs deep and traditions run even deeper, creating space for that kind of thinking can sometimes be the hardest part. 

But it’s also where the most meaningful breakthroughs often begin. 

Technology can open doors. 

Data can inform decisions. 

But culture determines whether organizations are willing to walk through those doors and do something different. 

Creating that culture requires leaders who are willing to listen, teams that are comfortable challenging assumptions, and people who understand that new ideas don’t have to come from the person with the biggest title. 

 

Innovation is ultimately a team sport. 

 

And in my experience, the teams that embrace curiosity, humility, and collaboration tend to have the most fun along the way. 

 
 

AUTHOR

April Willers is the COO of Hermes Law and the President of ClaimDeck.

 
 
 

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